‘Chill Out’ is an integrated marketing campaign encouraging students to switch their lights off when they go out. Devised and created by marketing student Daniel Fleming and myself, the campaign educates students in a down-to-earth, fun & positive tone that encourages them to make one simple switch in their behavior.

The campaign includes a global warming information kit, which new Freshers discover in thier fridge, a heat sensitive poster, light switch stickers, glowsticks and a promotional event that runs through Freshers' week.

The designs stand out from the usual nagging nature of global warming campaigns and makes the most of materials, making the campaign a truly interactive experience.

This project was entered into the 2007/08 RSA Awards.

See http://badlydrawnboys.blogspot.com
       http://www.rsadesigndirections.org/